Search engine marketing has e a long ways since its early days of pioneering entrepreneurs. This was made evident at the recent Search Engine Strategies conference in San Jose. You can see the changes on the fes of representatives from Google
Nike Free 5.0 Uomo , Yahoo, Microsoft, and Fortune 100 panies. You can hear the changes when talking to the swarms of SEM consultants, agencies, and software vendors. Indeed, if there was any one ple where you could feel the excitent of the SEO industry, it would be at Search Engine Strategies. The growth of this conference alone indicates the maturing of an exciting industry. This year's conference hosted over 4,000 attendees. The growth of search engine marketing could also be seen in the pked auditorium listening to Danny Sullivan's conversations with Google CEO Eric Schmidt. Yes, my friends, our industry is growing and this is one of the most exciting tis to be involved in trends that are transforming the fe of advertising. We are changing the fe of publiing, with offline newsletters losing much of their audience to online publications. The Inter is quickly being the preferred news and rmation source over television, magazines, and trade publications. If you were present at this year's San Jose conference, then you surely experienced hours of great content, wonderful people, and a general air of excitent. If not, let fill you in on what I believe to be one of the greatest conferences this industry has to offer. Let's begin our journey at a session called Searchonomics. The Inter
Nike Free 5.0 Donna Prezzo , the numbers were quite exciting. David Hallerman from eMarketer announced that online advertising spending was expected to reh over 20 billion next year. By 2009, Inter ad spending is expected to be bigger than radio ads. If you sell products online, you may find it interesting that 74% of online users are looking for more rmation about a product or service. 66% of U.S. adults often or always research online before buying and 55% of U.S. adults often or always research online to find the best price. Another hot topic at this year's conference was social search. Chris Sherman stated that algorithmic search has plateaued and that humans are still better at creating a more relevant search system. Thus the popularity of social search, which is powered by the wisdom of crowds. There are a number of different social search platforms. One of these is ared bookmarks and web pages. This can be found at sites like del.icio, adows, furl, and diigo. There is another category known as tag engines. This includes technorati and bloglines. In addition, there are also personalized verticals, which include eurekster and rollyo. You are probably also familiar with collaborative harvesters, which include sites like digg, scape, and reddit. The last category of social search platforms are social Q and A sites. So of the most popular examples include Yahoo Answers, Google Answers, and AnswerBag. However, social search also es with a number of potential issues. They include ambiguity of language, lk of controlled vocabulary, and spamrs who try to take advantage of the system. Chris Sherman of SearchEngineWatch. believes that the ultimate solution will be a bination of both algorithms and social search. This will lend to the creation of "trust works" and an increased level of personalization. One pany that is leading the way in personalized search is Eurekster. I had the pleasure of talking to Grant Ryan
Donna Nike Free 3.0 Outlet , CEO of Eurekster, about the benefits of social search. This pany has created a truly customized experience for the end user based on the wisdom of crowds. Eurekster tually allows the user to train the search engine over ti. If you're a publier, you can use a Swicki to create a customized search engine for your own website. To add a Swicki search engine to your own site, go to Eurekster.. Another session that I especially enjoyed was Search Algorithm Research. In this session the panel presented so of the top SEO research papers that provided insight into how different search engines rank a web page. Search engines are being much more transparent in identifying what they are looking for when ranking a website. Of course, we'll never know the ext algorithm, but there are always clues. Listed below are so links to so research papers you may want to check out. - SpamRank - Pagerank Revisited - Site Level Noise Removal - The Original PageRank paper - Topic-Sensitive PageRank - Combating Web Spam with TrustRank - Block Level Link Analysis - Topic-Sensitive PageRank: A Context-Sensitive Ranking Algorithm - Hilltop - search based on expert docunts - Convergence of PageRank and HITS Algorithms - Authoritative Sources in a Hyperlinked Environnt - Lexical and Semantic Clustering by Web Links - MSN Antispam detection - affiliate link patterns - Undue Influence: Eliminating the Impt of Link Plagiarism on Web Search Rankings Another rmative session was News Search SEO. This session went into detail on how to optimize press releases for maximum exposure in the news search engines. The key point was optimizing your press release for targeted keywords. As I have discussed in a previous article, press releases perform best when they are optimized for the news search engines. They ould be optimized in much the sa way that search engine optimization specialists optimize ordinary web pages in order to hieve higher rankings. Unfortunately, the keywords used in news search engines are different from those used in the traditional search engines. The panel presented a solution to this problem. Google News Suggest allows you to find keywords that are used specifically in the news search engines. Another emphasis was based around the benefits of social dia press releases. With today's technology, you can now include a variety of multidia formats with your press release, including mp3 files, podcast links, photos, and even videos. If you are not using all of the tools available to you, then you
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